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In the Name of Gucci

A Memoir

Audiobook
1 of 1 copy available
1 of 1 copy available
The gripping family drama and never-before-told love story surrounding the rise and fall of the late Aldo Gucci, the man who is responsible for making the Italian fashion label the powerhouse it is today, told by his daughterPatricia Gucci was born a secret: the love child whose birth could have spelled ruination for her father, Aldo Gucci. It was 1963, the halcyon days for the "must-have" brand of Hollywood and European royalty. Patricia's mother gave birth in secret in London before she was smuggled back to Vatican City and hidden from the fashion world, the media, and the rest of the Gucci family. Aldo couldn't afford a public scandal, but he could not resist his feelings for Patricia's mother, Bruna, the paramour he first met when she worked for him as a shop girl in Rome.In In the Name of Gucci, Patricia Gucci charts her parents' untold love story, relying on her own childhood memories as well as an archive of love letters and interviews with her mother. She interweaves her parents' story with that of her own relationship with her father—from a little girl who remained a secret for eighteen months and wasn't publicly acknowledged for her first decade, through her rise to become Gucci's ambassador and Aldo's protégé, to the moment when Aldo's three sons, who betrayed him in a famous palace coup, were disinherited and Patricia—once considered the shame of Gucci—was made sole universal heir. It is an epic tale of love and loss, betrayal and loyalty, sweeping among Italy, England, and America throughout the tumultuous years during the rise and fall of the House of Gucci.
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    • Publisher's Weekly

      March 14, 2016
      This intimate memoir by the daughter of Aldo Gucci and his longtime mistress, Bruna, describes growing up in the shadow of the family at the center of the Gucci fashion empire. The memoir charts the love affair of the author’s parents and depicts the glitzy lifestyle of a man at the center of the fashion industry in the 1960s. Fashion magnate Aldo, a bon vivant man-about-town in Rome, Milan, and Hollywood, is credited with turning his father’s luggage business into a high-end international fashion house. The memoir culminates with Aldo’s nephew and lawful sons wresting the business away from him, and his subsequent trial for tax evasion. The most intriguing character, however, is the author’s mysterious, conservative mother, a former shop clerk who fell in love with her boss and was loyal to him—raising his (mostly hidden) daughter and keeping his secrets—until his death in 1990. She even tells her young daughter, “In truth, I was a better mother to him than I was to you.” This book is particularly successful as a personal story about growing up with the weight of illegitimacy on one’s young yet well-dressed shoulders. It is less successful in its idolization of Aldo Gucci, a man whom time—and his own brand, now more often associated with recent creative directors Alessandro Michele and Tom Ford—has mostly forgotten.

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  • English

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